Pre-roll Ad for Glory Foods

The objective of this assignment was to create and produce a 15 second pre-roll ad. Our creative strategy is that cooking can be easy with Glory canned foods. The target audience is home economic teachers who are frustrated with disinterested students. My individual contribution to this group project was coming up with the big idea concept for the ad.

TV Ad for Wet'N'Wild

The objective of this assignment was to create and produce a TV commercial within a designated time frame. Our creative strategy is that wearing Wet'N'Wild cosmetics will give you performance ready confidence. The target audience is high school to college aged performers (singers, actors, dancers, etc.) My individual contribution to this group project was organizing actors and helping film. 

Radio Ad for Pooper Scooper

The objective of this assignment was to create and produce a radio ad within a designated time frame. Our creative strategy is that picking up after your dog is the responsible thing to do. The target is 20-something year-old, male, dog owners. My individual contribution to this group project was writing the script.

Podcast for Arizona Rx Energy Drink

The objective for this assignment was to create and produce a podcast with a 30 second mid-roll ad. Our creative strategy is that drinking Arizona Rx Energy Herbal Tea is a healthier alternative than other caffeinated drinks and it will give you longer lasting energy. Our target audience is middle aged high school teachers. My individual contribution to this group project was helping write the script and being the talent.

© 2019 by Cassidy Welch.