New Creation Campaign

This assignment was to create a Call To Action Campaign for a local non-profit. I chose New Creation, a non-profit that works to help survivors of human trafficking through education, rescue, and employment. The campaign urged the target to volunteer and shop at New Creation's stores. The elements I chose to reach my target audience were a poster, a Facebook web banner, a brochure and a billboard.

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Below is a PDF pitch presentation for my campaign. The pitch goes in depth on research, the problem of human trafficking, why I chose each element, and my target audience. 

Programs used: Illustrator & Photoshop​

© 2019 by Cassidy Welch.